
Surfboards on the sand, beach cruisers on the boardwalk, e-bikes for the whole family, and skateboards for the kids. Here's where, and the vibe of each.
Direct answer
For surfboards and beach gear right on the sand, Zack's by the pier is the walk-up spot. For a surf shop with pier-corner heritage, it's HSS (Huntington Surf & Sport) and Jack's Surfboards at Main and PCH. For beach cruisers, Zack's and the boardwalk-side rentals. For e-bikes, including the RadWagon family cargo bike, HB Rad Power Bikes. Rent on the sand for convenience, at the surf shops for selection and a lesson.
Updated 2026-07-05
At a glance
Surf gear on the sand
Zack's
Walk-up boards, wetsuits, and lessons right by the pier.
Pier-corner surf shops
HSS + Jack's
The heritage stores at Main & PCH for boards and gear.
E-bikes + family cargo
HB Rad Power Bikes
Including the RadWagon, the dad-and-kids cargo e-bike.
Beach cruisers
Boardwalk rentals
The flat boardwalk path is made for a cruiser.
Get in the water
If you just want to paddle out without a plan, Zack's is the easy call. It's the beach concession right on the sand by the pier, the walk-up spot for surfboards, bodyboards, wetsuits, chairs, and umbrellas, and they run lessons and camps too. The vibe is exactly what you'd want at the beach: casual, quick, tourist-friendly, and about ten steps from the water. You rent, you walk out, you're surfing.
For more selection or a real conversation about what board fits you, the surf shops at the pier corner are the move. HSS, Huntington Surf & Sport, sits right at Main and PCH with the Surfing Walk of Fame out front, about as Surf City as it gets. Jack's Surfboards, the big landmark shop across the way, is the other institution. Both carry the heritage and the gear, and they're where you go when you care which board you're on, not just that you have one.
Ride the boardwalk
The Huntington Beach boardwalk is one long, flat, paved path along the sand, and it is made for a beach cruiser. Zack's and the boardwalk-side rental spots put you on a cruiser in a couple of minutes, and from there you can ride the coast for miles with the ocean on one side the whole way. It's the single most relaxing thing to do in this town on two wheels, and it's the ride I'd send any first-time visitor on.
A cruiser is the right tool here specifically because you don't need gears or speed. You need a comfortable seat, a basket for your stuff, and a flat path, which is exactly what the boardwalk gives you. Rent one, point it up or down the coast, and let the afternoon go.
The modern beach cruiser
The e-bike has quietly taken over this coast, and HB Rad Power Bikes is the spot for it. An e-bike turns the whole town into your backyard, you can ride from the Harbour to the pier and back without thinking about it, and the standout for families is the RadWagon, the long cargo e-bike built to haul kids and gear. It's the reason you see so many parents out here doing the school run and the beach run on two wheels instead of four.
The vibe is practical and a little bit joyful, which is the whole point of an e-bike. For a visiting family it's a way to see the town at beach-cruiser pace but cover real ground, and for anyone thinking about actually living here, it's a preview of the daily-life version of HB that people fall in love with. We liked the RadWagon enough that we started a club around it, more on that below.
For the kids (and the kids at heart)
Huntington Beach is a skate town as much as a surf town, and the surf-and-skate shops carry the deck side of things. Jack's and HSS both have skate gear alongside the surfboards, so you can outfit a kid in one stop. Rock n Fig is another spot locals point to for boards, a little more of a homegrown, less-touristy feel than the big pier corner stores.
If the plan is the skate park or just cruising the flat paths, the shops can set a beginner up with the right deck and the pads that actually matter. Ask what's good for a first-timer versus someone who already skates, since the right setup is different, and a good shop will steer you straight.
The quick read
Zack's: fastest, right on the sand, best for a spur-of-the-moment surf or cruiser with zero planning. HSS and Jack's: the pier-corner surf institutions, best for selection, gear, and knowing which board you're on. HB Rad Power Bikes: e-bikes and the RadWagon, best for covering ground and the family ride. Rock n Fig: the more local skate-and-surf option a step off the tourist corner.
The bigger point is that this town rewards being outside and moving, on a board, a bike, or a skateboard. It's a huge part of why people who visit end up wanting to stay. If that's you, Ratowsky Group at Compass is always happy to talk about what living here actually looks like, no pressure.
Frequently asked
Who stands behind this page
This guide reflects the direct experience of Craig Ratowsky and Justin Ratowsky, the father-son team behind Ratowsky Group at Compass. Craig has sold Huntington Beach real estate since 1977, 49 years and counting, and Justin is a third-generation California Realtor® who grew up here. Together they bring 58 years of combined experience and 900+ homes sold, and they read every page before it publishes.
Sources & local citations
Qualitative claims framed as agent insight reflect Ratowsky Group’s direct experience and are not represented as third-party verified data.
Fell for the two-wheel version of HB?
Half of loving this town is the everyday version, the boardwalk ride, the e-bike school run, the surf before work. If you want the local read on living here, Ratowsky Group at Compass is happy to talk, no pressure.
Ratowsky Group at Compass. Craig Ratowsky DRE #00608046, Justin Ratowsky DRE #02026158. Guidance is general market context, not a valuation, tax, or legal advice.